BrandIdea Analytics - Revamping Business Insights of Indian Marketers with Business Analytics
While business analytics has emerged as a critical facet on the IT landscape internationally, the actual use and adoption remains a challenge, because of the volume, velocity and variety of data being generated. Even Indian marketers have failed to utilize business analytics to drive business decisions due to the sheer enormity and complexity of information. Empowering Indian enterprises to utilize the capabilities of business analytics to improve business insights and drive decision support systems, BrandIdea Analytics offers software applications for mass-market brand owners and managers in India.
When it comes to business analytics, BrandIdea Analytics uses Data Visualization, Geo-Intelligence technology and Advanced Modelling for its granular data-sets
The company offers a SaaS-based Business Intelligence enterprise tool which helps clients to analyse Market Potential, Brand Marketing, Media and Sales. BrandIdea Analytics is a first-of-its-kind, data rich BI (Business Intelligence) platform, powered with in-built information on Demographics and Economic & Category data across 7 lakh villages, 6,000 towns and 50,000 neighbourhoods of India. Gartner has nominated BrandIdea Analytics as ‘Cool Vendor 2013’ and ‘Cool Business Model 2014’ for two continuous years.
When it comes to business analytics, BrandIdea Analytics uses Data Visualization, Geo-Intelligence technology and Advanced Modelling for its granular data-sets. The product is powered with in-built data accessed, modelled and integrated from over hundreds of sources on demographics, consumption and category data across all geographies in India.
The company delivers better business results and insights on brands’ marketing and sales performance and opportunities by integrating its data with the client’s internal sales data. It empowers Head Office Managers by providing local knowledge of their distant markets and helps the local Executives to take informed decisions on their diverse local markets. Its unique Interface offers a unified and integrated view to business heads and executives across the enterprise, without compromising on the diversity of their markets.
The product empowers its clients by leveraging significant business insights for Strategic Planning, Sales and Brand Marketing. The convenient interface provides opportunities or challenges in spatial, tabular and graphical formats and recommends solutions. The product does not require Users to possess any pre-requisite knowledge of statistics or modelling. Providing high performance analysis, the solution assists enterprises to explore and analyse Market Viability, ROIs, Retail Expansion, Neighbourhood Analytics, Route Analytics, Rural Optimization, Market Planning Optimization, Sales Analytics, Media Optimization and Marketing Investments Alignment etc. across the Advanced Analytics platforms of Discovery, Diagnostics, Predictive and Prescription. As a bonus, the Application allows Clients to integrate all their data points, from internal and external sources, for a single version of the truth, allowing huge saving in time as well as processing cost, apart from igniting innovation across the Enterprise.
Beyond FMCG (Fast-Moving Consumer Goods) and Building Material verticals, BrandIdea endeavours to enter into the BFSI (Banking Financial Services and Insurance) and Healthcare segments. As it paved milestones in the Indian geography, the company aims to reach South East Asian geographical verticals.
The company delivers better business results and insights on brands’ marketing and sales performance and opportunities by integrating its data with the client’s internal sales data. It empowers Head Office Managers by providing local knowledge of their distant markets and helps the local Executives to take informed decisions on their diverse local markets. Its unique Interface offers a unified and integrated view to business heads and executives across the enterprise, without compromising on the diversity of their markets.
The product empowers its clients by leveraging significant business insights for Strategic Planning, Sales and Brand Marketing. The convenient interface provides opportunities or challenges in spatial, tabular and graphical formats and recommends solutions. The product does not require Users to possess any pre-requisite knowledge of statistics or modelling. Providing high performance analysis, the solution assists enterprises to explore and analyse Market Viability, ROIs, Retail Expansion, Neighbourhood Analytics, Route Analytics, Rural Optimization, Market Planning Optimization, Sales Analytics, Media Optimization and Marketing Investments Alignment etc. across the Advanced Analytics platforms of Discovery, Diagnostics, Predictive and Prescription. As a bonus, the Application allows Clients to integrate all their data points, from internal and external sources, for a single version of the truth, allowing huge saving in time as well as processing cost, apart from igniting innovation across the Enterprise.
Beyond FMCG (Fast-Moving Consumer Goods) and Building Material verticals, BrandIdea endeavours to enter into the BFSI (Banking Financial Services and Insurance) and Healthcare segments. As it paved milestones in the Indian geography, the company aims to reach South East Asian geographical verticals.
