Miracle Smart Card - Helping Businesses Retain Customers for Life

CIO Vendor Today, with advancing technology we are witnessing a change in the way communication occurs between businesses and customers, making it all the more important to keep track of interactions. To maintain a long term customer relationship it is important to collect, update, and analyze relevant data of customers. With increasing data in the organizations, the cost to maintain the data also increases. Hence SaaS plays a key role here with the right mix of solutions to maintain the right data, analyze it and communicate relevant information in a timely and cost effective manner thus acting as a catalyst in long term customer relationship. A SaaS vendor with true multi-tenant architectures simplifying deployment and reducing customer acquisition costs is the Pune based SaaS solution provider, Miracle Smart Card Pvt. Ltd., founded by Rakesh S. Jadhav.

Miracle Smart Card Pvt. Ltd (MiracleCartes) is a customer centric paradigm, built to help business houses to identify and nurture the profitable and loyal customers. Today, MiracleCartes is poised to usher a change in the area of Customer Engagement and Retention. With SaaS, developers can support many customers with a single version of a product. This approach, called multi-tenancy has been mastered by the MiracleCartes team with their flagship product iGainSpark, helping clients indefinitely to meet customer demand.

MiracleCartes hosts their SaaS solution platform with a Tier-IV Data Center company. The MiracleCartes team has developed a sophisticated CLOUD based Loyalty Platform- iGainspark, for effective customer engagement and retention. Rakesh attributes the growth of this evolved solution platform to the different small to medium size implementations with his business partners and clients. The Platform has been developed to empower businesses to engage and enhance relationship with their customers. “Whether it is a small client or a big client we provide ‘Value and Spark’ hence, our Solution Platform is iGainSpark”, he asserts.
Highlighting the unique features of MiracleCartes’s iGainspark, Rakesh affirmed, “We offer a customized loyalty portal/app which is a gateway for simple key customer indicators, ensuring that there is focus and continuity and right analysis. The gamification and location based notifications ensure that the customers get hooked on with the businesses/retailers”. “Through Gamification we have ensured that underneath the fun, the games are actually linked to campaign. We have introduced different games like Auction Bidding, Promo Code, etc. Location based services notifications are proactive communication, welcome note or current active offers, sent on customer’s Smartphone when they are within a defined proximity of a business outlet.


MiracleCartes team has developed a sophisticated CLOUD based Loyalty Platform- iGainspark, for effective customer engagement and retention


By leveraging lightweight and secure technology, MiracleCartes enables ease and convenience on CLOUD and Mobile. MiracleCartes has been developed-platform Variant, which has four different levels- ivory, silver, gold and platinum with each level categorizing companies based on their size. Each variant has features suitable for those particular types of businesses.

The company looks forward to become the preferred solution partner for the client’s customer engagement journey and making its presence in over 25 countries. “Currently the team is focusing on two anew areas: Content Collaboration and Predictive Analytics. Well both do exist in some basic form now in the baseline version. However, we plan to make it more exciting and relevant for business to make more informed decisions related to Loyalty programs and Content Communication”, concluded Rakesh.